Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    As I've argued on my blog: the social sciences often get in a muddle whenever they pretend to be scientific. Economics, sociology, history and pre-history, and even PR and media studies are all prone to such nonsense. Only recently economics claimed it was a science capable of ending boom and bust cycles. But the recession revealed that the "science" behind economics was BS.


    To give some view of what one may mean by inadequate I have blogged about it a bit more http://leverwealth.blogspot.com/2011/06/can-pr-use-roi-as-form-of-measurement.html

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