In previous posts I have pointed broadly to a range of practices that are decribed as 'curation' and suggested a creative synthesis model for those which use some degree of human intervention to aggregate content.
Certainly PR practitioners need to be aware of such sites and have some insight into how they are created; the aggregation of information in searchable form has significance for reputation/ relationship management.
In the context of PR, curation is inherently linked to content management. Here is a first draft of a definition of curation that describes an increasingly important public relations function:
"Curation concerns the creation, display and management of content in a consistent manner to encourage a desired understanding of an organisation."
Clearly this can only be achieved by constantly monitoring and interacting with the information flows that surround an organisation to ensure reputation resonates with organisational culture and behaviour.
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