Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    Google "reputation management lawyer" and you get me (disclosure: I'm not a lawyer quite just yet).

    Lots of opportunities here for social media and legal professionals.

    See my 4-part strategy here:

    1) Dedicate
    2) Collaborate
    3) Mitigate
    4) Litigate

    The ability to project a positive, consistent message without allowing any rough edges to show through might be a good measure of one's command of social media.

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