Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    most of us know the truth:To succeed in PR you have to be flexible, versatile and creative, qualities needed in abundance.but i think it is not easy to control the PR,because it is the human not the machine,we should do more to improve our Pr skills.

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