Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    Product placement?

    I have just tried to download a useful sounding programme - from a link in a novel. Unfortunately for me it turns out to be for Macs only and I have a PC. Here's the quote, from a rather good book called The Girl with the Dragon Tattoo, by Steig Larsson:

    "The family was so extensive that he was forced to create a database on his iBook. he used the Notepad programme (www.ibrium.se), one of those full value products that two men at the Royal Technical College had created and distributed as shareware for a pittance on the Internet. Few programmes were as useful for an investigative journalist."   

    Yes, the web link is in the novel.

    February 10, 2008 in Books |

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    Comments

    Sounds like a very dull novel.

    Posted by: ourman | February 12, 2008 at 01:06 PM

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