Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    PR profits boosted by social media

    "The popularity of social networking sites like Facebook and MySpace is driving unusually strong growth in public relations business, as companies tap into the power of recommendation, according to Sir Martin Sorrell, head of advertising group WPP."

    Interesting story from The Guardian (thanks, Chris).

    October 21, 2007 |

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