Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    More than happy to pass it on to my European colleagues if that's of any use.

    Thanks, Stephen, I will take you up on this kind offer. Looking forward to seeing you Delivering the New PR in London next month.

    And of course: people who think they can make a nice contribution to the Euroblog symposium (16/17 March 2007) should be even more interested knowing that the organisers will do their utmost to make sure there are some nice caf├ęs, restaurants and pubs (think Belgian beers, local dishes, ...) in the neighbourhood of the event venue... :-) Although, naturally, that is only an additional reason to join!

    From anecdotal evidence I would agree with you that the use of social media in Europen PR practice has changed considerably over the past year.

    But I'm afraid that comparing data from two online surveys using what was described in the Euroblog 2006 results as a "self-recruiting snowball" sample is not going to tell us much about any such changes.

    Generalising from surveys using such a convenience sample is just not on. It's the online equivalent of generalising from a survey of passers by on your local High Street of a Saturday afternoon.

    Derek, thanks for your comment. I think we will have to agree to differ on this. I am sure the EuroBlog team would be interested to hear any suggestions you might make on ways to improve the survey within a realistic budget.

    The trouble is that there's no way you can carry out a survey of European public relations practitioners from which you can generalise within a realistic budget.

    We don't have a comprehensive list of European practitioners to use as the sampling frame for any kind of probability sample and we don't have enough data on European practitioners to be able to draw up the specifications for a quota sample.

    But then we don't even have a commonly accepted European definition of "PR practitioner".

    Just ask those nice young people working outside bars in Ibiza.

    Happy to help you out. I'm more on the online communication agency side then the real PR stuff, but everything is converging anyway isn't it.
    And I happen to live just a few kilometers away from Ghent in Belgium, so that may be of use too.
    Just let me know what I can do for you.

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