Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    Small and inward looking? In five years of sporadic blogging about PR I've never known such an interesting week as this one.

    You picked up on the main story. The other is the case of the Auburn PR student who has turned blogging into a global group discussion and into a live application form (in a successful demonstration of effective personal PR).

    All good stuff, Philip. I am surprised political parties haven't already gone overboard on the enormous benefits blogging etc has to offer.

    Richard Bailey is talking about Erin Caldwell, driving foce behind Forward (, which she describes as "an online resource that allows PR students to learn about important new tools they might not otherwise be exposed to. It also provides a place for them to discuss relevant PR issues - regarding both new media and traditional PR -- with other students and professionals of varying levels."

    As Richard says(, it is an impressive effort.

    True, Philip - really interesting evolutions. In the meantime, I am waiting for the first important politician to appear on No Copy... :-)

    And I'm waiting for someone to point out that Firefox really does have the plug-in I mentioned on Simon Says ...

    Sorry Phil, I was going to make a quick point but it became an essay - so I blogged it.

    Yes it is all changing very fast but I fear that the PR industry is not taking it seriously and have great reservations about the academic doubts.

    These are re-focused by events such as the one I experienced yesterday.

    I saw an automated newspapers - yup no editor, no journalists and no printing press.

    It covered everything from the King of Nepal to John Prescott and even came up with new news angles.

    Exciting, scary and a real challenge for both media and PR.

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