Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    I take your point Phillip and I'll pass it on; but let me assure the owner of veggie friend, kate pounder, is a friend of mine and she is not in PR and she is very much an enthusiastic vegetarian

    I was pretty sure that was the case, Trevor. I have been thinking a lot about transparency for a paper I am trying to write but also about two lines of research presented in Stuttgart , one of which in effect criticised web log technology for being inaccessible and another which looked at the way communities develop their own norms of acceptable behaviour.

    It may be right for some commentators to call for stringency in attribution, identification and disclaimers, but we must also recognise that social software allows those with less experience of PR or media routines to make themselves heard - and I think that democratisation is really valuable.

    A review site is one thing - I suspect the real ethical debates will centre around, say, photosharing, where inexperienced people are opening themselves up to areas in which the are (naturally) not well prepared.

    I have a very laissez-faire approach to these things, I'm in favour of communities set their own norms

    Quite. The important thing is that communities DO set their own norms so a laissez-faire attitude is probably the only alternative.

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