Only 2 out of 10 senior business executives actually write their "personal" blogs, according to a poll by www.writer4business.com.
The survey found that 83pc of respondents said their blogs were written or drafted by someone else, although they approved the text before it was published. Of the 17pc, who said they wrote their own blogs, most said they first asked for advice from HR and communications colleagues.
Asked why they did not write their own blogs, nearly half replied that they found it too time consuming while 39pc said that they had difficulty in expressing themselves in writing.
The poll was conducted among company executives in the USA, UK, South Africa and Australia.
David Davis, of www.writer4business.com said: "Writing does not come naturally for most business people and while it may be regarded as misleading it is not so surprising that corporate bloggers get help. It is little different from 'ghost writers' helping celebrities write their own autobiographies."
No, it is not surprising - but is it ethical? Much more on this to come, but for now another link...
Five Surefire Content Ideas (When Your Blog Is Drawing Blanks):
".... you might be guiding a boss or colleague who may not be a fluent writer, but is the appropriate representative whose voice must be present in the blogosphere.
How do you help that person refresh her well of inspiration when she's run out of ideas to draw upon?"
Also....
- A blogging sin? Company execs have ghost bloggers (Mike's Posts)
- New Jobs based on Blogging (PR Speak)
- Job descriptions add ability to blog, aid PR (Dallas Morning News)
And a typically robust, no nonsense response from BL Ochman...
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