Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    This study seems to have quite some interesting potential. Looking forward to hearing all the details in March. See you in Stuttgart! (you're not coming by bike, by any chance? :-) )

    As a hack, I don't find the preliminary findings surprising. PRs fall into 2 camps in my experience: creative and process people. I think a key element here is the challenge to the idea of 'message control.'

    I don't know why PRs persist with the belief they've ever been in control of messaging.

    My sense is that those who are truly creative and are prepared for the not insubstantial commitment involved will thrive. The remainder will die out.

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