Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    Philip, it would be great to have some reliable data about weblog adoption in Europe, but how do you make sure that those taking the survey are actually working in public relations or communications? Right now it looks like anyone following the link published by you (and Philippe Borremans) can take the survey.

    I have more questions -- but for now I was wondering if it's possible to share more information about the methodology of the survey, and on how do you plan to interpret the results. Thank you!

    We put a great deal of thought into ways of identifying our survey sample but because of structural differences between European countres we felt that the best way forward to was to try and gather as much information as possible. The survey asks for responses only from practitioners and several of the questions are designed to specify their precise roles; hopefully this will be enough for us to identify those who are indeed practitioners.

    We are still looking for partners to promote the survey (largely through traditional media relations rather than via blogs!) in some countries and would grateful to hear from anyone who might wish to help.

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