Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

Twitter Updates

    follow me on Twitter

    Categories

    « How the fax machine changed human discourse | Main | Behind the Spin »

    Biggest ever corp blog

    Here's a development that might do a great deal to move corporate blogging into the PR mainstream.

    Early next week IBM will introduce the largest ever corporate blogging initiative in a bid to encourage any of its 130,000 staff to become online evangelists for the company.

    ....The company hopes blogging could help stem further losses if it can galvanize employees into an army of online evangelists for IBM's products and technologies.

    Employees will taught what blogging is, and they will be guided on what is appropriate blogging content. IBM has also set up a wiki, a simple technology that allows groups to collaborate on projects and share knowledge.

    The story was broken by Silicon Valley Watcher and taken up by Steve Rubel on MicroPersuasion.

    May 14, 2005 in Blogging |

    | |

    Comments

    The comments to this entry are closed.