Into the real world... Trevor (Corporate Engagement) Cook's team have won a contract to run a blog for the Industry Capability Network, believed to be a first for an Australian government organisation or industry association.
Perhaps it is the rather dry subject matter which makes this success of interest to blog observers - it's hardly Belle du Jour, rather hard information which may or may not to have real commercial potential to investors and entrepreneurs. It will also be interesting to see how Trevor and colleagues manage to bring the ICN agenda alive - will it achieve the interactivity that can make blogs different or will it turn out to be little different than a conventional information website...?
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