EuroBlog SMA 2011

  • About the Awards
    The EuroBlog Social Media Awards are part of Euprera's EuroBlog project which has been investigating the impact of social media on PR practice since 2005

Euprera

  • NEWPRERA
    The European Public Relations Education and Research Association (Euprera) is a network where the members attract, convey, disseminate and create innovations in Public Relations and communication. We are an autonomous organisation that aims at stimulating and promoting innovative knowledge and practices of public relations education and research in Europe. We have direct and intensive contacts with the most prominent practitioners of each country of Europe. Follow Euprera on Twitter. We are @euprera



Award Judges 2011

Award Judges 2010

Participants 2010

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10/22/2009

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Hi Philip and everyone.
Thank you for blogging about this. We are, of course very excited by what we can do.
This is a semantic representation and using the slider you can go back a full year.
Using different search syntax (and Philip to analyse content of a site put the search like this "publicsphere.typepad.com/euprerasma" and for analysis of the inlinks - what Bruno called 'sphere of influence' try site:publicsphere.typepad.com/euprerasma) and you have guested it: We are able to see how the site represents itself, what people who have a direct interest in it are expressing and what the public in general has found significant.

These are values expressed and identified using latent semantic analysis and so are close to the values people attribute to the site/entity.

People form relationships because of shared values and sustain them in the same way.

If PR is about relationships and their management, this is a mightily helpful tool (especially when analysing 'conversations' such as blog discourse over time).

So I am looking for a PhD student who really wants to do some ground breaking research into how relationships are formed and sustained through discourse.

It would be a revolution in social science research.

Thanks Philip

This is a semantic counsel and using the slider you can go again a 12 months.We are able to see how the website symbolizes itself, what individuals who have a immediate attention in it are showing and what the community in common has discovered considerable.

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