Behind The Spin

PR in sport – a playground for PR graduates?

Personal BR and branding is where the worlds of sport and celebrity overlap. Some adventure sports people survive on a combination of occasional jobs, writing and sponsorship.

When she is not being Director of the MSc in Public Relations at the University of Stirling, Jacquie L’Etang is a keen sportswoman and triathlete. Here she highlights opportunities available in various areas of sports PR and explains some challenges in the field

Cricket's Barmy Army

How Sylvester the Cat and the Pink Panther (with a little help from Andrew Flintoff) are keeping English cricket alive

Maria Hopwood, who lectures in Public Relations at Teesside University, has been researching the impact of the Barmy Army, the dedicated supporters who follow England all over the world, on the reputation of the game