Behind The Spin

The New Language of PR

PROs are finding it increasingly harder to contact their consumers by traditional methods, writes CARRIE KNOWLES.

It is suggested that a new kind of consumer has developed, one who is more educated about marketing and PR and with easy access to the Internet.

Laughing stock

For less ‘cut through’, use stock photos

Gerry McCusker, author of Talespin PR Disasters, says he regularly bangs on to account service managers and clients about the perils of using stock photography in ads, DM and client press packs. Here's what he has to say...