Behind The Spin

  • What is Behind the Spin?
    Welcome to the web log of Behind the Spin, the magazine for and written by Public Relations students. Behind the Spin was first produced by students from the College of St Mark and St John, Plymouth, but was quickly opened to students, practitioners and academics across the UK. The print magazine is published three times a year, the blog will updated every Monday. Please send articles for consideration to Editor John Hitchins (you can comment any item by clicking Comment at the bottom of each post).

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May 13, 2005



Hi there

Sport PR is in fact a white spot in PR research. That is why I will dedicate my dissertation and any further research activities on this field. My first project will analyse professionalism ins sports pr in switzerland. Therefore I created a website to do my survey, debate on professionalism in sports pr, put on downloadable tools and, and, and...

find out more and go to: My blog on the same topic is:

CU soon


Matt Tomasco

Enjoyed the article! I am in sports PR myself and trying to establish myself. I would enjoy any other articles you may have related to sports PR.

Thank you,



great article.. i've just written a post from the "property" point of view.

would be great to get some comments in..


Brian jibbo

an insightful article,sports pr needs to be demystified more. i come from kenya and we are still several rungs down.,more of your articles will be a blessing.

Brian jibbo

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