Just been talking to a class about getting noticed on the web.
"So what is your favourite search engine?"
OK, everyone used Google as their prime means of sourcing information but the rise of Instagram deserves serious attention. My student gave as an example her search to find out more about Santorini and it is very easy to understand why Instagram delivered the most useful - and persuasive - results.
As in all my straw polls, almost everyone here at Campus Helsingborg said they checked their smartphone before getting out of bed, and there was predictable 50-50 split between those who went first to Facebook and those who went to Instagram.