Right at the beginning of our PR degree I ask students to think about the difference between a news release and a news story. I expect this to begin with an idea of who writes them and for what purpose, and to progress towards a consideration of style, tone and content. As we also teach them journalism, some students find switching from one mode to the other something of a challenge.
I was thinking about this when reading a fascinating post on citizen journalism by Kristine Lowe. Her report on a debate that marked the launch by ABC Startsiden of what she believes to be the first commercial Norwegian news site to feature a mix of citizen and traditional journalism.
It is well worth reading, but my attention was drawn to the very end.
One of my favourite 'citizen' articles from ABC Nyheter so far is a 50-year-old who writes a letter to the business life which has made him redundant due to his age. It's a very eloquent and moving piece I doubt would have been published by mainstream media. On the other side of the coin, I also found a story on ABC Nyheter which clearly was a press release for a fair trade shop.
I asked (ABC Nyheter's community editor Heidi) Nordby Lunde, (aka Norway's blogging queen, Vampus) about this, and she told me yes, they had spotted it and taken it down, but when she had tried to explain why they had removed it to the person who posted it, he simply couldn't understand it and said: "All the other media published it uncritically, why can't I publish it on ABC Nyheter?" That, I think, sums up some of the challenges, both for citizen- and mainstream journalism.
It is indeed a challenge, and neatly summed up Kristine.
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