In a PR context curation can very broadly defined this:
"...concerning the creation, display and management of content in a consistent manner to encourage a desired understanding of an organisation."
For the last couple of days I have been trying to do something like this for the conversations surrounding NEMO. The most obvious step is bringing together links to conference content, beginning with the core texts - agendas, powerpoint presentations, videos, speaker bios etc, and wrote a couple of round-up blog posts.
In Curation Nation, Rosenbaum says: "Curation is about adding value from humans who add their qualitative judgment to whatever is being gathered and organised."
I have also tried to capture some of the social media interaction, for example, through Storify (http://storify.com/mediations/nemo-new-media-modern-democracy), giving a selective (persuasive) synthesis of what I consider to be helpful Tweets, mostly sourced through #nemoconf .
Rosenbaum emphasises ordering, presenting and making accessible information generated by and around an organisation: "Creating structure for conversation and contribution gives users clear opportunities for participation and creates a coherent experience for visitors."
He goes on: "Content curation centred on a clear set of content policies, with orderly governance, means using all your enterprise's resources in a holistic way."
My Istanbul paper discussed the creative synthesis model which describes teh processes of human intervention concerned with the aggregation of content.
The challenge is to actually perform these tasks in a comprehesnive accessible manner...
In the context of PR, curation is inherently linked to content management, but it is important to recognise that much of the curated content will be off-site. Online curation is characterised by its signposting of outside content, much of it user generated. Online curation provides a roadmap of text, sound, images and video, fact, opinion and commentary on topics relevant to a particular understanding of the organisation. It will naturally privilege content that has a persuasive effect that complements prganisational objectives but it will also interpret and remediate dissonant content and messages.