Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.
Instructions to journalists covering Led Zeppelin's 1977 US tour: "1 Never talk to anyone in the band unless they first talk to you. 1A Do not make any sort of eye contact with (drummer) John Bonham. This is for your own safety."