Three people working for a controversial Swedish guerilla marketing agency have been "invited" to KGB headquarters in Belarus after a PR stunt that has led to jailing and a diplomatic row.
In July, controversial publicists Studio Total arranged for several hundred teddy bears to be parachuted from a light aircraft which entered Belarus airspace without clearance. The bears carried signs calling for freedom of speech and human rights (Wikipedia).
On August 3, Minsk expelled the Swedish ambassador to Belarus alleging he was trying to "destroy" ties with the ex-Soviet state, a move Swedish Foreign Minister Carl Bildt conceded could be linked to the teddy bear incident (The Local).
Great stunt, good cause... but an ethical minefield.
Background: Washington Post