This is the time of year academics spend "reading around" their subject.
Reading around is about broadening understanding, exploring texts that are not directly connected to the still unwritten lecture you are about to deliver in around and an hour and a half; (that is called 'preparation').
Put another way, reading around is a conscience-salving code for spending hot summer days immersed in books that wouldn't make it on to any of your Reading Lists but are lot more fun than most of the ones that do.
On one level this can justify romping through Sophie Kinsella's Confessions of a Shopaholic and saying it gives an effective insight into PR ethics. (It does, but I am rather hoping no-one is going to point me to a PR connection lurking within 50 Shades). It is also a good way exploring subjects that should be seen as essential to understanding how PR works, such as psychology and sociology, or statistics and probability, which are not part of many courses and are actively shunned by some academics.
Among the Read Arounds I am enjoying this summer:
Neuroculture, by Edmund T. Rolls
The Way of the Panda: The Curious History of China's Political Animal, by Henry Nichols
Thinking, Fast and Slow, by Daniel Kahneman
The Decisive Moment: How The Brain Makes Up Its Mind, by Jonah Lehrer
From Gutenberg to Zuckerberg: What You Really Need to Know About the Internet, by John Naughton
What are yours?