mediations: When advertising is a perfect sit

Mediations: Philip Young

Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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When advertising is a perfect sit

What a great way of getting your message across!

In a city where everyone bikes and rain is not exactly unknown, sending out teams to cover saddles with branded covers is inspired.

No one welcomes flyers stuck under windscreen wipers but I bet most cyclists appreciate a dry bottom!

April 17, 2012 in Advertising | Permalink

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Comments

In Ghent, we've got them for a while... We also have a lot of rain. True.

Posted by: Anne-Marie | April 17, 2012 at 07:55 PM

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