Apparently, the successful candidate "will have a passion for integrated consumer issues campaigns, particularly those sitting under the 'ethical' umbrella...."
Hmmm. I am sure this is well intentioned and that they are lovely people, but doesn't this say something worrying about PR?
Either they are undermining a laudable sentiment by using flowery buzzwords - they actually mean "we work for ethical clients" - or they regard ethics as a chic but practical fashion accessory.
- New research by Mintel has found that six in ten Brits believe that green and ethical claims by finance companies are just a PR stunt.