The new term starts on Monday so I am finally getting around to tidying desk and shelves. Although I am not the sort of person who keeps books in neat alphabetical order, I can see the point in collecting together those I will use on an almost daily basis over the coming academic year.
Here are the ten titles on my close-at-hand shelf:
Core texts for most modules
Gordon, A (2011) Public Relations - really pleased to have a comprehensive introductory text at last
Tench, R & Yeomans, L (2009) Exploring Public Relations2nd Ed - if students are only going to buy one book, this is it
Theaker, A (2012) The Public Relations Handbook 4th ed - I have always liked Theaker and I think the new edition, bigger pages, brighter text, fresh faces, is pretty strong. And I wrote the Media Relations chapter...
Gregory, A (2010) Planning and Managing Public Relations Campaigns3rd ed - probably the best How-to guide for students and practitioners alike
Oliver, S (2010) Public Relations Strategy 3rd ed - with Gregory, an essential for Level 2 strategy modules
Heath, R (2011) The Sage Handbook of Public Relations - brings together some of the sharpest thinkers in the PR academy
L'Etang, J (2008) Public Relations: Concepts, Practice and Critique - you can't engage with PR thinking without reading L'Etang
Botan, C & Hazleton, V (2006) Public Relations Theory II - along with Heath, contains some important chapters
Coombs, T & Holladay, S (2007) It's Not Just PR - Probably the most readable crtitique you will find. Don't agree with everything they say, but unlike some, they write in a way that isn't designed to baffle
Morris, T & Goldsworthy, S (2008) PR - A Persuasive Industry? The book I should have written! A level-headed, realistic appraisal that doesn't shy away from inconvenient truths
What do you think?
The eleventh book in my Top 10..... a well-thumbed Online Public Relations 2nd Ed is staked out on the operating table as David and I decide what is salvageable for the forthcoming Third Edition. (We don't do tweaks, we do major surgery - more RoboCop than Nip and Tuck).