Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    That's exactly the metaphor used by the wonderful Dan Gillmor when he described his latest book as Mediactive 1.0 (book supported by a website).

    Well, he went further and offered it for free too!

    Apologies for not making the Gillmor connection... subconscious plagiarism perhaps!

    I was thinking a little further - I wanted the next edition of Online PR to update itself as a book, for eReaders to automatically synch to the latest version.

    Lots of good intent at Mediactive and I have used it regularly with students this semester but visiting the website was just a little disappointing.

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