Part of my Christmas ritual is complaining about the mass emails telling me that someone I have never met isn't sending me a card, rather they are giving the cash to a good cause.
Telling people you are doing a good thing is not usually a good thing.
Then again, using social networks to promote a good cause has to be a good thing. I am in Malmö, job shadowing at The Duffy Agency, looking at their work on We FeedBack for the World Food Programme (video): I think I would rather see updates saying a friend had gained a badge on this network than being told someone had just become Foursquare mayor of their own living room...
There are useful descriptions of how WeFeedback works on Mashable and Methodical Madness, and a perceptive analysis of using Web2.0 for social good by Radek.
The WeFeedback campaign integrates elements including:
- A calculator that converts your favorite snack into meals for kids
- Reward badges when you reach different levels participation
- Private and public profiles
- Bing map integration to see FeedBack from your neighborhood
- Sharing across Twitter, Facebook, LinkedIn and Google
- Donation Widget that can be embedded in other sites
- Email marketing
- Shareable facts about world hunger
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