mediations: Sex sells? Guess the client....

Mediations: Philip Young

Mediations comments on public relations, journalism, and communication ethics, often in the context of social media. Philip Young is a senior lecturer in public relations and journalism at the University of Sunderland, specialising in media ethics. He is also a lead researcher for the Euprera EuroBlog project. All views expressed here are personal and should not be seen as representing the University of Sunderland.

Scoop!

Scoop!
Journalists appear in fiction in many guises and play many roles. Sometimes they provide central characters, often they intrude on the action, their attentions as unwelcome as they often are in real life. Scoop! gathers together these appearances under a variety of themes, some amusing, some trivial, some giving an insight into how the Press works and how it is seen to impact on our society.

EuroBlog

EuroBlog wiki
EuroBlog
EuroBlog 2008: Brussels Symposium
Euprera
The European Public Relations Education and Research Association

« MP Nadine Dorries: You are (30pc) what you write | Main | Today ALL PR is online PR »

Sex sells? Guess the client....

I am about to hold a Media Studies seminar for L3 PR students, discussing themes from a lecture they have just had on Advertising New Masculinities and the Adonis Complex. I am going to show them the above video, and I bet none of them will guess its purpose... and nor will you.

Useful background at Fleishman Hillard's Public Affairs 2.0 blog. Then I will raid Neville Hobson's archive for a discussion about calendars. And sex.

November 02, 2010 | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83454f07169e2013488a729b5970c

Listed below are links to weblogs that reference Sex sells? Guess the client....:

Comments

Not sure if sex sells or just distracts.

Two minutes on and I've already forgotten the name of the client ... all I can say is that it was something to do with Sarah and a plastic ring (even that sounds full of innuendo in the context).

Another example of this type of advertising which your students might enjoy is the JCPenney ad-that-wasn't http://www.youtube.com/watch?v=UjQzD6mx4g8

Posted by: Liz Bridgen | November 02, 2010 at 03:47 PM

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.