mediations: June 2010

Mediations: Philip Young

Mediations comments on public relations, journalism, and communication ethics, often in the context of social media. Philip Young is a senior lecturer in public relations and journalism at the University of Sunderland, specialising in media ethics. He is also a lead researcher for the Euprera EuroBlog project. All views expressed here are personal and should not be seen as representing the University of Sunderland.

Scoop!

Scoop!
Journalists appear in fiction in many guises and play many roles. Sometimes they provide central characters, often they intrude on the action, their attentions as unwelcome as they often are in real life. Scoop! gathers together these appearances under a variety of themes, some amusing, some trivial, some giving an insight into how the Press works and how it is seen to impact on our society.

June 2010

Journalism, PR and Social Media

I helped Paul Miller of Cision by adding a little historical (back to 2002) context to a survey asking journalists how they use web resources. As ever sampling issues are a big hurdle but raw data seems to contain some important lessons for PR practitioners.

More later but one message was about the influence of wikipedia as a source. More fundamental was a.weakness in understanding of how to create imaginative content in a usable form. At one level this was "I run a website so don't send me .PDFs" through a list of missed opportunities down that rise from not appreciating how journalists work.

Blog posted here.

June 15, 2010 | Permalink | Comments (0) | TrackBack (0)

Solis in Stockholm

Just heard an inspiring keynote at the World PR Forum in Stockholm from Brian Solis. Interesting to see the level at which. such a switched on thinker chose to pitch an address to Global Alliance audience.

He began with a high octane round up of usual suspects, driven by some typically pithy buzzwords about change, conversation etc. But if you listened carefully there were some hints of hugely important implications of Twitter as collective consciousness.

Blog posted here.

June 14, 2010 | Permalink | Comments (1) | TrackBack (0)