mediations: Helsingborg presentation

Mediations: Philip Young

Mediations comments on public relations, journalism, and communication ethics, often in the context of social media. Philip Young is a senior lecturer in public relations and journalism at the University of Sunderland, specialising in media ethics. He is also a lead researcher for the Euprera EuroBlog project. All views expressed here are personal and should not be seen as representing the University of Sunderland.

Scoop!

Scoop!
Journalists appear in fiction in many guises and play many roles. Sometimes they provide central characters, often they intrude on the action, their attentions as unwelcome as they often are in real life. Scoop! gathers together these appearances under a variety of themes, some amusing, some trivial, some giving an insight into how the Press works and how it is seen to impact on our society.

EuroBlog

EuroBlog wiki
EuroBlog
EuroBlog 2008: Brussels Symposium
Euprera
The European Public Relations Education and Research Association

« Intro to the Semantic Web | Main | The future of PR education »

Helsingborg presentation

When I was invited to do a breakfast presentation for Helsingborg Marknadsföreningen I expected 20 or 30 people chatting over coffee and croissants... and hopefully a bit of herring, too. I had rather underestimated Frukostklubben, which regularly attracts 300 people to the impressive Dunkers Kulturhus - even with a alarming 6.45am kick-off!

It was a very impressive occasion - thanks, Åsa Thelander and Hans Nelson. The central theme of my presentation was that PR is about building a sustaining relationhips so I tried to illustrate the challenges presented to an organisation by social media in the form of a love story...

Here's a fairly edited version (minus jokes and confessional diversions)...

Helsingborg Apr 2010 Notes

View more presentations from mediations.

April 10, 2010 | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83454f07169e201347fc654a8970c

Listed below are links to weblogs that reference Helsingborg presentation:

Comments

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.