Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    I just hate that practice of the generic press release with the "add your name here" quote.

    My view is that quotes in press releases should always be drafted after speaking to an individual. When PR practitioners make them up in isolation the quote never sounds real.

    But letting someone write their own quote is also to be avoided in general. Few people manage to stick to word restrictions and also once they've crafted words, they resist any changes, even if to correct grammatical errors.

    So in this case, I allow the criticism of the rubbish quote. But that doesn't excuse the other errors in understanding PR or press relations of course.

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