Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    Interesting... I'm a newswire veteran -- veteran is perhaps a bit strong since I left Reuters after only eight years in November -- and I'm currently studying PR. I remain a journalist but I am doing the CIPR Diploma on the side. As part of my final module, I'm putting together a project that will look at the relationship between financial journos and PROs, to examine to what extent Grunig's two-way model is applicable and the extent to which the relationship has changed. Any recommended reading?
    Regards, William

    William - send me an email at philip.young@sunderland.ac.uk.

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