mediations: Social Media key to Sunderland PR MA

Mediations: Philip Young

Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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Social Media key to Sunderland PR MA

I suppose it was predictable that some newspapers would pour scorn on Birmingham City University's MA in Social Media (check #masocialmedia).

At Sunderland we are working hard on our new MA in Public Relations. Naturally, the need to understand the impact of social media is at the heart of the programme.

We are not offering an MA in Facebook. But we do believe we would be failing our students badly if social media WASN'T a key element.

March 30, 2009 in Education | Permalink

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Comments

Agree completely.

The media landscape is in the midst of a massive upheaval, a large part of which is being caused by the rise of social media.

PR people need to be equipped to understand the changes that are taking place.

Posted by: Derek Hodge | March 31, 2009 at 12:44 PM

agree, too. newspapers write sometimes stupid things...

Posted by: kaja | April 21, 2009 at 11:29 PM

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