Mediations: Philip Young

  • Mediations comments on public relations, journalism, and communication ethics, often in the context of social media. Philip Young is a senior lecturer in public relations and journalism at the University of Sunderland, specialising in media ethics. He is also a lead researcher for the Euprera EuroBlog project. All views expressed here are personal and should not be seen as representing the University of Sunderland.

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    • Scoop!
      Journalists appear in fiction in many guises and play many roles. Sometimes they provide central characters, often they intrude on the action, their attentions as unwelcome as they often are in real life. Scoop! gathers together these appearances under a variety of themes, some amusing, some trivial, some giving an insight into how the Press works and how it is seen to impact on our society.

      Scoop! Journalists in Fiction

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    What do I know? Students, in my experience, are much easier to persuade onto a blog than colleagues. With students, you always have the stick of assessment.

    What could work with colleagues: you would think the carrot of debates and discussions with their peers (a virtual conference; a virtual peer reviewed publication). You would think...

    Looks great. A bit jealous that our department didn't come with something similar first! :-)

    Thanks Phil. Was thinking about the RSS thing last night. At the moment, most of our students use the Facebook feed as their 'RSS'. Two reasons why that won't change is that 1) it fulfils 90% of their needs right now, because 2) they aren't 'working' journalists who are pressed to maintain updated ideas and knowledge of their area. So for now the best I can think of is keep double-posting all our entries into the Facebook page, and ask the students to become fans as regularly as possible.

    I've struggled to get the 'idea' of RSS over to our students on numerous occasions now. Some either get it because they are already doing it, whilst the others just look at me with disinterest.

    It got to the point where I started incorporating RSS feeds into the Virtual Learning Environment to varying degrees of success. Couple that with liberal self promotion of the odd blog or two via the same VLE and you get somewhere. I'm not sure it helps too much.

    Deep down it is all about content - if we make things interesting enough readers will find it.

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