mediations: Penguin takes flight

Mediations: Philip Young

Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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Penguin takes flight

Penguin Books are doing a lot of interesting stuff online - I rather like this...

Tagged Penguin from Penguin Books on Vimeo.

The Penguin blog is always readable and the Blog a Classic campaign was a deserved prizewinner.

July 25, 2008 in Public Relations | Permalink

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Comments

I see what you mean - impressive production. But its rather overly dramatic. Made me think of the other PR 'promo' video i saw yesterday for Mark Borkowski's Fame Formula book/competition - http://www.markborkowski.com/?p=7508
Quite amusing in its self importance.. mind you it appears to be working. my office at least is all aflutter over it!

Posted by: papercutoutgirl | July 25, 2008 at 01:41 PM

I would say 'powerful' rather than overly dramatic!I like it.
@papercutoutgirl:
As for that Fame Formula thing - it sounds interesting. Maybe a post on it Philip? Love to hear your opinions (personally feel it looks like yet another over-exposed PR/X-factor thing, but I guess its going to get people talking which could be interesting to follow)

Posted by: Graeme Whittaker | July 25, 2008 at 04:01 PM

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