Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    Thank you, Philip. I am very grateful and so pleased that you are excited about the possibilities of this network. Your opinion is important to me. Thanks.

    I agree, the network will only be as good as the effort members put into it. I also fear the possible dilution of its effectiveness the larger it grows.

    For this reason, I'm suggesting a targeted approach (as we PR people do) to reach out to individuals and not just the built in tool for mass email invites.

    I'm hoping members will think of that one person in their PR life who truly impacted their education and/or career in a positive way. Invite them. They are the ones that will likely reach out to others.

    Thanks, Philip.

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