Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    It's surprising that SEO isn't a hot topic for conversation among PR people really.

    As Wired magazine once said: "Google isn't just a search engine, it's a reputation management system."

    In case you are interested this is the strategy that went into the planning of the original O2 blogger outreach for Cocoon. The learnings fed into XDA Orbit.

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