Mediations: Philip Young

  • Mediations coments on public relations, journalism, and communication ethics, often in the context of social media. Philip Young is a senior lecturer in public relations and journalism at the University of Sunderland, specialising in media ethics. He is also a lead researcher for the Euprera EuroBlog project. All views expressed here are personal and should not be seen as representing the University of Sunderland.

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PR vs Journalism: the movie

This is for my MAC266 PR Strategy students who got rather grumpy when their journalism colleagues responded to their book review pitches...

It was produced for the Public Relations Society of America's National Capital Chapter's 2007 Annual Thoth Awards Gala; apparently "These Mac/PC Spoof Commercials personify the battle between Public Relations (PR) and Journalism (and the Media/Press)."

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That's quite funny I'm listening to it in the journalism suite as well. Only watched the first few minutes I'm not sure which one is coming out better but it sums the relationship up well.

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