mediations: EuroBlog2008: Four days to go

Mediations: Philip Young

Mediations comments on public relations, journalism, and communication ethics, often in the context of social media. Philip Young is a senior lecturer in public relations and journalism at the University of Sunderland, specialising in media ethics. He is also a lead researcher for the Euprera EuroBlog project. All views expressed here are personal and should not be seen as representing the University of Sunderland.

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Journalists appear in fiction in many guises and play many roles. Sometimes they provide central characters, often they intrude on the action, their attentions as unwelcome as they often are in real life. Scoop! gathers together these appearances under a variety of themes, some amusing, some trivial, some giving an insight into how the Press works and how it is seen to impact on our society.

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Background for students and practitioners researching topics covered by Mediations, including media ethics and the impact of social software on PR and journalism practice.
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meditation

After months of planning, it is hard to believe that the EuroBlog2008 Symposium begins on Thursday! We have just posted the final programme on the EuroBlog site and it looks pretty impressive!

Personally, I am very much looking forward to (and very nervous about!) giving a presentation with Steve Rubel, David Weinberger and Neville Hobson. I am looking at PR and social media, five years back, five years on, trying to assess the changes, and trying to predict what we will be saying at EuroBlog2013!

The speed of change has been quite phenomenal. As ever, Constantin's New PR Wiki has been an invaluable resource, and it has been truly fascinating to see how our thinking has moved forward.

I have suggested to Steve and Neville that neither of them could have begun to predict the extent to which what we now call social media would have on their working lives. Any thoughts Mediations readers have would be most appreciated!

Like any good academic, my response to the "What comes next?" question, and the "What does it all mean?" question will be unequivocal - we need to do more research! Feel free to make add your own speculations, and to mention points I might make to Steve, David and Neville.

If you haven't booked already, we still have a few places left - but be quick!!!! If you can't make it to Brussels, thanks to Philippe Borremans and his team at Blackline, you can watch live conferece footage here...

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