An obvious question for people taking my Intro to Weblogs module is "Why blog?" The obvious answer from my perspective is "Because you get more out of it than you put in." In PR Strategy we are looking at persuasion, and recognising that self-interest is one of the most powerful forces PR can harness.
Here's how it works for Mediations. Yesterday, I was writing a lecture on wikis, and drew heavily on Clay Shirky's Here Comes Everybody (review copy sent to me because I blog); Chapter 5 Personal Motivation Meets Collaborative Production is particularly strong and Shirky's observations around notions of co-operation and user-generated content will help in many other contexts.
I then started thinking about a project that forms the spine for my Level 2 PR Strategy module, a campaign to persuade 18 to 25-year olds to read books (the teaching will soon be wiki-based). As well a newspaper-based promotion, we are looking at social media channels and, right on cue, Mediations reader Lee Henshaw emailed with details of his new novel, Queer Fish in God's Waiting Room. Lee works for Silence Advertising and is using a range of techniques to get his book noticed, including this You Tube video and putting a big chunk of it online here.
Rather than do the hard work myself, I have also used materials created and distributed by fellow bloggers, for example to explain social bookmarking.
Oh, and my gruelling programme of academic begging and borrowing was interrupted by the arrival of a shiny new Xda Orbit 2 phone from O2, sent to me by Steve Cater of VCCP; I will try hard to make sure it doesn't go the same way as my Cocoon. The Xda has sat nav!!!!
Why blog? Because it is fun.