mediations: EuroBlog2008: Call for Papers

Mediations: Philip Young

Mediations comments on public relations, journalism, and communication ethics, often in the context of social media. Philip Young is a senior lecturer in public relations and journalism at the University of Sunderland, specialising in media ethics. He is also a lead researcher for the Euprera EuroBlog project. All views expressed here are personal and should not be seen as representing the University of Sunderland.

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Following on from Stuttgart and Ghent, I am delighted to be part of the programme commitee for Euprera's EuroBlog2008 Spring Symposium, which will be held in Brussels in March. The three-day event, Social media and the future of PR: New ideas, new research, new business, will bring together researchers and practitoners to explore the possibilities and realities of what I am still prepared to call the New PR.

By identifying and presenting examples of best practice, empirical investigation and new concepts for modelling and understanding the rapid changes in relationship management, EuroBlog 2008 will shape the agenda for social media discussion.

Papers are invited which address these questions:
• How can academic research lead and support the ways in which practitioners embrace social media?
• How should academics approach teaching social media (both in terms of course content and pedagogy)?
• What are the societal implications of social media (democracy, accountability, privacy)?

We are also inviting contributions that will inspire new thinking on the four key themes.
• Five years on: Has the New PR delivered on its promises?
• Five years ahead: What will the future look like?
• Social networking: Personal privacy and the public sphere.
• Changing our minds?: Value exchange and the psychology of social networks.

• For full details please visit www.euroblog2008.org

Download the Call for Papers (pdf)

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