Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    Philip, that's a very good post on a real quandary.

    Yet I don't think you have any issues, ethical or otherwise, as long as you are 100% open and transparent in disclosing how you got the phone and why. Which you're doing.

    Surely it doesnt matter whether you're technically savvy or not, yourself (and others) are still getting the brand name out there which will encourage those of a techy-nature to explore more about the phone and find answers to any questions themselves. It'd be great to see how sales were affected from the talk generated on blogs...(and now I have another phone campaign in my head - damn BT!)

    I'd rather 'review' the new Microsoft wine...

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