Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    The HSBC example is a nice example to add to the often quoted Kryptonite locks. The rip off Britain sentiment is one that financial clients have had to deal with and the advent of web 2.0 has made them more open to it.

    But rather than bury their heads in the sand I believe that it's the perfect opportunity for the banks to listen, respond and act on what customers are saying. This is the real basis for building your reputation and looking to those very people to be your potential advocates.

    So I say open the gates, when did we ever have an opportunity to build relationships in such a transparent, honest and potentially trustful way. For me that's a reputation worth having.

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