EuroBlog!!!!

At last! We have just posted a news release and a synopsis of findings from the EuroBlog2007 survey into the impact of social media on PR practice, prior to the Euprera Symposium in Ghent, Begium, from Friday.

It makes for fascinating reading, and clearly shows social media moving into the mainstream for comms practitioners across Europe.

Yes, some people are still sceptical but for me the results suggest that a significant number of practitioners are going beyond the 'it's new so it must be good' response of EuroBlog 2006 to a more mature and sophisticated understanding of social media which recognises the potential for listening as being at least as important as the opportunity blogs and vlogs offer for shouting out messages in trendy new ways.

I am very much looking forward to hearing what heavyweight thinkers like Neville Hobson, Jon White, Guillaume du Gardier, Philippe Borremans and my EuroBlog colleague Ansgar Zerfass have to say about it... More posts to follow.