mediations: EuroBlog!!!!

Mediations: Philip Young

Mediations comments on public relations, journalism, and communication ethics, often in the context of social media. Philip Young is a senior lecturer in public relations and journalism at the University of Sunderland, specialising in media ethics. He is also a lead researcher for the Euprera EuroBlog project. All views expressed here are personal and should not be seen as representing the University of Sunderland.

Scoop!

Scoop!
Journalists appear in fiction in many guises and play many roles. Sometimes they provide central characters, often they intrude on the action, their attentions as unwelcome as they often are in real life. Scoop! gathers together these appearances under a variety of themes, some amusing, some trivial, some giving an insight into how the Press works and how it is seen to impact on our society.

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« Citizen journalism - or PR? | Main | EuroBlog Symposium, Ghent »

EuroBlog!!!!

At last! We have just posted a news release and a synopsis of findings from the EuroBlog2007 survey into the impact of social media on PR practice, prior to the Euprera Symposium in Ghent, Begium, from Friday.

It makes for fascinating reading, and clearly shows social media moving into the mainstream for comms practitioners across Europe.

Yes, some people are still sceptical but for me the results suggest that a significant number of practitioners are going beyond the 'it's new so it must be good' response of EuroBlog 2006 to a more mature and sophisticated understanding of social media which recognises the potential for listening as being at least as important as the opportunity blogs and vlogs offer for shouting out messages in trendy new ways.

I am very much looking forward to hearing what heavyweight thinkers like Neville Hobson, Jon White, Guillaume du Gardier, Philippe Borremans and my EuroBlog colleague Ansgar Zerfass have to say about it... More posts to follow.

March 14, 2007 in EuroBlog2006 | Permalink

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Listed below are links to weblogs that reference EuroBlog!!!!:

» EuroBlog 2007 resulaten zijner from Pietr over ...
EuroBlog is een survey die in heel Europa is uitgevoerd, en peilt naar de impact van social media op Public Relations in Europa. De studie ging november 2006 van start, en vond reeds voor de tweede keer plaats. Ik heb alvast even door de resultaten ge... [Read More]

» Anothr feed track -mediations from anothr user
One new subscriber from Anothr Alerts£ºpolkavolka [Read More]

» Euroblog 07 from My Blog
I am back from Ghent (Belgium) where I've been participating to the Euroblog 07 Symposium, organised by EUPRERA, the European Public Relations Education and Research Association. It was a great opportunity to make some connections with the academic PR ... [Read More]

» EuroBlog 2007 - blogs, podcasts, RSS, video and image sharing from Simon Wakeman
The Euroblog 2007 research project confirms that the world of communications is changing fast. ... [Read More]

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