This is splendid! Thank you very much, Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University for Web 2.0 ... The Machine is Us/ing Us.

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Thanks for that Philip; works on so many levels; explains the 2.0 story and great ammo (for all us written communicators) against pictorial-led Art Directors!!
Posted by: Gerry McCusker | February 07, 2007 at 01:45 AM
A not dissimilar, yet scathingly critical, review of the public relations industry can be found here: http://www.youtube.com/watch?v=9rPQCPwdwHQ
Although overwhelming condemning, such appraisals should form the basis of honest reviews and introspection for the industry.
Posted by: Omar Ha-Redeye | February 13, 2007 at 07:06 PM