Mediations: Philip Young

  • Mediations comments on public relations, journalism, and communication ethics, often in the context of social media. Philip Young is a senior lecturer in public relations and journalism at the University of Sunderland, specialising in media ethics. He is also a lead researcher for the Euprera EuroBlog project. All views expressed here are personal and should not be seen as representing the University of Sunderland.

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      Journalists appear in fiction in many guises and play many roles. Sometimes they provide central characters, often they intrude on the action, their attentions as unwelcome as they often are in real life. Scoop! gathers together these appearances under a variety of themes, some amusing, some trivial, some giving an insight into how the Press works and how it is seen to impact on our society.

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    When driving in today in Toronto, they mentioned on the radio about one of the biggest challenges we face in Canada.
    Our media here is increasingly becoming homogenous, with ownership residing in smaller groups of individuals. (To complicate it further, foreign ownership (typically American) poses additional challenges.)
    This trend is occuring across North America, and one of the outcomes has been that the media openly espouses a role of relaying messages of governmnental agencies without scrutiny or criticism. The example cited was the war in Iraq, and how a content analysis of coverage prior to the conflict revealed only 3% of broadcasts were at all critical, even though over 1/4 of the American population opposed the war. In fact, the war in Iraq has been cited by several sources as of "spin" gone bad - I intend to blog something on this in the future.
    I wonder if you face similar challenges over there in the UK. Even if you do not, I am certain that this is a trend that your journalism studetns should definately be aware of, and possibly brainstorm solutions about how to address it properly.

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