Mediations: Philip Young

  • Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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    When driving in today in Toronto, they mentioned on the radio about one of the biggest challenges we face in Canada.
    Our media here is increasingly becoming homogenous, with ownership residing in smaller groups of individuals. (To complicate it further, foreign ownership (typically American) poses additional challenges.)
    This trend is occuring across North America, and one of the outcomes has been that the media openly espouses a role of relaying messages of governmnental agencies without scrutiny or criticism. The example cited was the war in Iraq, and how a content analysis of coverage prior to the conflict revealed only 3% of broadcasts were at all critical, even though over 1/4 of the American population opposed the war. In fact, the war in Iraq has been cited by several sources as of "spin" gone bad - I intend to blog something on this in the future.
    I wonder if you face similar challenges over there in the UK. Even if you do not, I am certain that this is a trend that your journalism studetns should definately be aware of, and possibly brainstorm solutions about how to address it properly.

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