mediations: Sport is different...?

Mediations: Philip Young

Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation.

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Sport is different...?

Time was when 'serious' newspapers were wary of covering football transfer stories, not least because the stories were so often wrong. But things are changing, as this article from Football365 shows. It is worth reading from two perspectives: is planting a story designed to unsettle a coveted player ethical PR, and what happens to a newspaper when some sections are perceived as less likely to be true than others?

One of the more complicated sagas, featured Cristiano Ronaldo is documented on Wikipedia; he is pictured here because I'm relieved he stayed at United!

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Comments

Hi Philip the live demo is going well.

Posted by: Stuart Bruce | September 05, 2006 at 11:09 AM

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