Hello to everyone who came along to Delivering the New PR in Edinburgh yesterday. As ever, as well as first class contributions from the team, we heard of many fascinating initiatives from delegates.
Stuart Bruce highlighted the Captain's Blog, the thoughts of a trawlerman Jimmy Buchan, which also promotes the Sea Fish Industry Authority. It's a compelling case study in itself but comms exec William Ancell believes a blog is not enough - he is about to launch a codcast! (I suspect that's what we are l;aughing at in the team pic above - from left, me, Stuart, Tom, Elizabeth and Neville).